“You do; you find.”

This is a look back on A Spy Story, one of the Boundless Projects.


My grandmother, an immigrant from Sicily, used to say “you do; you find.” To me, this simply means that you learn and discover new things with everything you do. 

A little over a year ago, I created an immersive story of international intrigue for my wife’s 40th birthday. The concepts, methods and technologies that I learned inspired this blog. I’d like to break down the experience here to clarify my thinking and share my learnings. 

This short video shows the highlights from the story. I’ll follow up with posts that dive in with more details on how the story was orchestrated, the tech involved and the marketplaces that made it possible.